Interesting question... I believe resale value of bows is probably much better for the big name brand companies. Most of my customers shot my bows prior to ordering. This allowed us to design the bow qualities directly to that customer. The majority of my customers prefer grip designs, shelf designs, etc. specific to them. Small adjustments here or there to dial the bow in exactly to their wants prior to finishing. Most of my customers own multiple bows which I made for them. Usually it is the same specs to their previous bows but maybe different woods or poundages. Guess it is like guns, don't know of to many that own just one...
Reality is, unless someone knows me or has shot my bows, Flatline Bows is just another name. I believe that is where my customer base comes in, custom to me is not "one of these three choices". Custom is exactly that "custom". From what I have experienced they tend to keep the bows and just add to the collection.